You thought you had developed a great product.  But your users are abandoning it because of its UI.  They said they won’t use it even if it gives them a better ROI than your competitors.  So your revenue started taking a hit.

You might have tried any (or all!) of these:

• Involving other people in your company: They just made your product look like a committee designed it.
• Building every technically feasible idea from your users: That just cluttered up your UI even more.
• Hiring a designer: He didn’t understand your framework, didn’t address patently obvious edge cases, or fought hard for little things that are very difficult to implement.
• Redesigning screens on your own: That just left you staring at a blank screen, trying to decide what to build.
• Upgrading your UI libraries: Your product looked nicer, but it remained confusing.

Even if you did a redesign, how do you know you won’t end up with the same result in 6 months or a year?

You can develop a product that attracts your target audience, retains them, and has only the features that they really need.

If you work with a designer, he can give you everything you need and address edge cases properly, without pushing hard to make you implement who knows what.

You can escape design by committee and have a product that your users like.

You can have a v1 that retains users and future versions that don’t send it off the rails.

And all of this without having to hire a designer or become a designer yourself.

• How to make your product make sense to your users without taking your attention away from the code
• How to leapfrog your competitors by learning what your users really need - even with a $0 budget
• How to solve the iOS vs. Android question (and it’s not how you might think)
• How to drive UI design from data instead of a committee’s opinions
• How to decide when a redesign makes sense or not
• How to make your UI stronger for future versions without a redesign
• How to drive engagement in your new features
• How to make more money by retaining users, raising prices, and selling more effectively - even without changing your product
• How to avoid common mistakes in product redesigns
• How to hire developers, designers, and researchers to take your product to the next level
• And more.

My 100% Money-Back Guarantee: If you follow the book’s advice and are disappointed by the results, I’ll refund your money in full.

Kindred Technology Group had me create a more intuitive site map for a large county government website.  In their words:

“Top Notch!  David’s commitment and attention on this project was unparalleled.  He helped us sort through 1000’s of pages of content to create an amazing product.”
- Kenley Obas, Co-Founder & CEO, Kindred Technology Group

A large global company worked with me in 2016 on user research and navigation improvements for a tool that helps them make large-scale business decisions faster.  In their words:

“David was an outstanding freelancer to work with.  He is very well versed in the UX space, but not only in making good designs but understanding the context of who are the users, what are their needs, what are the different tension points in [serving] different users.  On top he was super quick in turning around the work without compromising quality of his recommendations.  I will be hiring him again, especially for my projects that are more challenging to solve.”
- A manager responsible for this web application

An iOS developer formerly with Amazon who now runs his own agency worked with me on a user research and app design project for a tourism company in Washington, DC.  In his words:

"I’ve worked with many UX professionals over the span of my career, but I've never worked with anyone as talented or reliable as David. One thing that sets David apart is the fact that he has a software development background. As a software developer myself, that meant that I didn't have to explain basic things like what a server is or what an API does.  We could directly dive right into the product.”
- Pietro Rea, Founder, Sweetpea Mobile

• You think that UI problems are always with your users, never your interface.  (Fix that attitude first.)
• You’ll go to any lengths to make money from your product even if you know your users hate it. (Same.)
• You already have a whole team of UX professionals or a large UX agency.  Or you’re able to hire them tomorrow.  (Just ask them for more advice, and heed it.  This guide is great for independent developers, small agencies, and small teams who don’t have that kind of budget.)
• Your users are leaving in droves, and you’re fine with that.  (You need to get a different job or break out of your complacency.)
• You’re expecting that reading this book will magically grow your users and revenue without extra effort.  (You need to be willing to do the work.)
• You’re looking for the end-all, be-all resource on individual UI controls.  (Try About Face.)

• You have an idea for a great new website or app, and you want to make sure that you don’t repeat mistakes from the past.
• Your users loved your products’ earlier releases.  But as you’ve added features, it has gotten cluttered and difficult to use.
• Your potential users just can’t get past your product’s complexity.
• You need a different perspective on your interface, but you don’t know where to start.
• Metrics and analytics aren’t looking favorable because of a bad interface.  You tried following UI guidelines better or switching to the latest UI controls, but it hasn’t worked.
• You’re sick of an approach to UI design that consists of committees giving their opinions.
• You want your product to treat its users the way they’d want to be treated.
• You want a strategy to conversion and growth that goes beyond changing button colors in an A/B test and hoping for the best.

Then you should order this ebook.

Not sure yet?  You can get the first 2 chapters (with content from both editions) for free and lifetime updates on the ebook.

So if you want to learn how to make more money developing products that your users want to buy, then please order.

I promise that you’ll love this guide.  And if you buy it and you don’t like it, I’ll refund your money.  If this guide doesn’t help you or your team at all, then I don’t want your money.  But I’m certain this guide will help you develop better products.

Buy UX for Development Shops: Owner/Manager Edition

Strategic guidance for owners of development shops, independent developers, and managers of developers.

Buy UX for Development Shops: Team Member Edition

Tactical UI and UX advice for software, app, and web developers who work as individual contributors on teams.

Coming soon:

• Team Licenses will include enough copies of each edition for you and your development team.

David Parmelee owns Thrill & Create, a business-minded user experience strategy and design consultancy located in the Washington, D.C., metro region.  He specializes in digital strategy for small and mid-sized software, web, and app development agencies, including "agencies of one".

David has a background in software and web development just like you.  Previously, David worked in software development and testing in the financial, aerospace, and customer care industries.  His previous companies include an IT consulting firm in the Fortune 500, a mid-sized aerospace company, and two small businesses.

Since 2012, David has advised businesses on websites, mobile apps, and web applications for clients ranging from large global companies to county governments and new startups.  He helps his clients define their products’ audiences and build the right products for the right people.

David holds a Bachelor’s Degree in Computer Science from the University of Maryland, College Park.  His writing has been published by Optimal Workshop and a well-established themed entertainment blog, and he is the author of an ebook, UX for Development Shops.

Contact Me

If you have any questions about this ebook or about design for your users, please email me at info@amusementUX.com.  I also run an email list which has an Ask Me Anything format; you can join it by downloading the first 2 chapters of the ebook or the 15-step guide to increasing user retention for your clients.