You might think that just because you build a good product, people will use it or buy it. But anyone who has seen a product fail knows that this is not a guarantee.
So first, you need to work backwards:
- Who are the right people to target with your product design?
- Then, what is the right kind of product for them?
- Then, how should you design this product (and validate it) to make the best use of your time and effort?
In this free 4-page guide, I answer each of these questions.