One of the biggest challenges a development shop needs to overcome in embracing user-centered design is dedicating a budget toward it. According to Jakob Nielsen's UX maturity model, they encounter budget hurdles at 2 main junctures:
- Spending money on UX activities at all
- Hiring a team (eventually a department) of people who specialize in UX
Development shops may experience strong resistance if they try to move from a posture of just building what their clients want, to spending money on usability studies to validate their works in progress. In this guest post for Speckyboy, I describe the following:
- Ways to start running usability studies on a low (or zero) budget
- Approaches for dedicating a budget for regular usability studies